The WBA is a global initiative, measuring companies on their performance on the UN SDGs. Pauliina leads the WBA’s advocacy, engagement, policy and regulatory outreach, ensuring benchmarks reflect societal expectations and are relevant to the external environment they seek to change. This includes the WBA’s dialogue with companies, investors, governments, civil society and multi-lateral institutions. Pauliina has a background in finance and policy, having joined WBA from Aviva, a global insurance company and asset manager.